Tag Reasons

If you’ve ever engaged the services of an SEO link-building agency, you may well be wondering – who writes their copy?

With the use of AI bots such as ChatGPT rapidly on the rise, it can be hard to trust if a piece of content is genuinely human-written, or if it is just AI-generated. After all, you’re paying for a service, and you want to be assured that you’re receiving the human-generated content you’ve paid for!

This is because – without a doubt – authentic, genuine, human-written copy is in a completely different league from anything an AI bot could speedily churn out. The truth is, as humans, we can put in the effort to create content that is original, unique, and shows our personality. We can also write with emotional intelligence and empathy, as well as being able to understand cultural appropriateness and ethical issues. In addition to this, relaying the intimate personal details of a lived, anecdotal experience is something a bot just cannot do.

Stay with us as we uncover the five reasons why human-generated content trumps AI every time.

Human Versus Bot: Who Writes Better?

Regardless of how seemingly effortlessly a bot can spit out content, the fact of the matter is, that it simply can’t replicate the emotional intelligence, creativity, and originality of human writing.

Unlike an AI bot, as a human writer, you can:

Convey Your Originality, Personality, and Uniqueness Through Your Writing

Writing content is more than just churning out words. You also need to tell a story – one that is engaging, interesting, and shows your unique personality. Your uniqueness as a human sets you apart from any robot, and that is what you can deliver and capitalise on as a human writer.

This means being able to write in your own voice, and also, having the ability to infuse your writing with different tones. But whether you choose to write in a playful tone or one that’s significantly more sombre, the ability to be flexible and allow your feelings to infiltrate and influence your writing puts your work in a different space to that of a bot entirely.

Come up with Original Concepts that Haven’t Been Written About Yet

The ability to come up with original concepts is also what differentiates your writing from that of a bot. When asked to write about a specific subject, for instance, a bot will often draw on cliches, or copy patterns of information that have been written about before.

For example, when asked to write about the beach, a bot is likely to spit out tried and tested descriptions of sun, sand and sky. A human, on the other hand, may include a personal anecdote of an idyllic childhood summer spent by the water, complete with intimate details that are specific to that particular individual’s experience.

Also read: Top 10 AI Plagiarism Checkers to Detect ChatGPT Generated Content

Create Content that People Can Connect With

Creating relatable content that readers resonate with is key to developing human connection through your writing.

As social creatures, humans crave connection, and being able to interact, connect and engage with others is a central part of the human experience. Being able to cultivate this sense of connection through your writing is another way your human-generated content is far superior to anything a bot could write.

Part of building this rapport is writing in a conversational tone that makes your audience feel like they are speaking with you directly. It also means opening up the forum for discussion, by asking questions of your reader and answering them together.

Write with Emotional Intelligence and Cultural Sensitivity

Simply put – bots do not have emotional intelligence. Bereft of emotion and feeling, this makes bot-generated content come across as flat, dull and lifeless. Bot writing simply lacks the nuances of emotionally driven human content.

Further to this, humans also understand the variances of different cultures, which helps us be sensitive to what is culturally appropriate to write. AI writing doesn’t display this type of subtlety.

Consider Ethical Issues When Writing

Lastly, empathy and understanding of ethical issues are other elements that set human writing apart from AI-bot-generated copy. Ethics in writing include avoiding plagiarism, as well as harmful or offensive language. Truth be told – bots simply don’t know how to do this!

Link building is a vital part of SEO, and it has a big impact. It helps improve organic traffic, boosts your search engine rankings, and builds trust, especially in competitive markets. In simple terms, link building is about getting other websites to link to your site, like a recommendation from another site saying you’re a reliable source of good information.

Many SEO experts find link building to be one of the most challenging aspects of their work, and its important to note that sometimes it’s beneficial to seek guidance from seasoned professionals who understand the ins and outs of link building services.

Now, let’s get started on our quest to uncover why link building should be a crucial part of your SEO strategy.

Increase Organic Traffic to Your Website

When people search on search engines, they usually click on the results they see on the first three pages. Most websites rely on organic traffic, which means people finding them through search results, to reach their target audience.

Having lots of high-quality links pointing to your website increases your chances of getting on the first page of the Search Engine Results Pages (SERPs). This is a big advantage over your competitors. It helps more people discover your content, which means more organic traffic for you.

Plus, the extra traffic from referrals can be a great way to generate leads. Imagine having links to your website on other sites with their own audience. This can introduce your brand to many new people and tap into a completely new audience interested in what you offer.

Help Google Find Your Pages Faster

Google doesn’t immediately find new websites or pages. It can take weeks or even months for Google to notice a new page.

One quick way to fix this is by getting links from respected websites. Since Google often checks these sites, having links from them boosts your website’s credibility. Google will then find and list your site more quickly.

Cut Down on Paid Advertising Costs

Search Engine Optimization is a long-term strategy for improving a website’s visibility on search engines. A critical part of an effective SEO strategy is getting high-quality backlinks. On the other hand, paid ads are short-term marketing tactics that require payment to show up in search results. While they can be effective, they can also be more expensive than SEO.

Comparing the costs of Pay-per-click (PPC) advertising and SEO can be tricky due to various factors. However, Ahrefs provides cost estimates to show that generating the same amount of organic traffic through paid ads can be expensive. So, link building offers a cost-effective way to boost visibility and reduce reliance on costly ads.

Build Credibility

Google’s main goal is to quickly provide users with relevant search results. Despite its advanced algorithms, Google still needs help to determine the value, relevance, and quality of content. Backlinks act as signals to Google, indicating that a specific article, video, infographic, or guide is credible and can provide relevant answers to user queries.

Google suggests that having a diverse and strong backlink profile for your website means that many authoritative websites vouch for the quality of your content. Each link to your website is a vote of trust in your favor.

Remember, it’s important to get links from reputable websites, and diversity matters. Getting high-quality backlinks from different domains is more effective than getting many links from just one domain. This diversity boosts your website’s credibility and strengthens Google’s view of your trustworthiness.

Build Relationships

Forming partnerships with other businesses and websites in your industry can benefit both sides. If you’re trying to get links from other sites, it’s crucial to personalize your outreach strategy. This means understanding their target audience, interests, and challenges, and communicating in a way that resonates with them.

The key is to create content that genuinely engages your target audience. Writing a personalized pitch is essential. When you reach out to bloggers or website owners, showing that you’ve put in the effort to tailor your message sets you apart from generic email requests.

Also read: 5 Link Building Strategies Every Small Business

In essence, link building often leads to relationship building, and the reverse is also true. While there are tools to help with large-scale outreach, a more personalized approach tends to be more successful when trying to get links from reputable sources.

Remember that authoritative sources receive many similar requests every day. To stand out, your approach needs to be unique and genuine. Once you’ve established a connection and secured a link from a key player in your industry, it opens the door to potential future collaborations and more links from them.

Reduce Bounce Rate

Attracting traffic to your site is important, but it’s not effective if visitors leave immediately. Bounce rate measures the proportion of single-page visits, which means users who land on a page and leave without exploring further. The majority of websites typically experience a bounce rate ranging from 25% to 75%, with lower bounce rates being more favorable. It’s important to keep visitors engaged because if you can’t, they are less likely to convert into customers.

Your link-building strategies can help lower the bounce rate. In addition to offering valuable content that answers users’ questions, the way you structure internal links is crucial in reducing bounce rates. Internal links help visitors and Google’s bots navigate your site and find what they’re looking for.

By seamlessly integrating both internal and external links, your link-building strategies appear more natural. This not only shows your commitment to improving the user experience but also genuinely helps visitors get the most out of your content.

Bottom Line

Link building remains a vital part of search engine optimization. When authoritative websites link to your site, it signals to search engines that your site is trustworthy, which boosts its position in search results. So, it’s crucial to approach link building strategically, prioritize quality over quantity, and focus on building relationships with other websites.

As SEO continues to evolve, link building will remain a key part of a successful strategy, ensuring your website thrives in the ever-changing digital landscape.